Creative Direction
Creative leadership that establishes the visual language and ensures every asset supports the larger brand strategy from concept through final delivery.
03Production
Bringing strategy to life.
Creative direction, photography, film, campaigns, and experiential production built to execute a larger brand vision.
Purpose
Lead and deliver sophisticated productions — from first concept to final asset.
What This Includes01 02 03 04 05 06 07 08
Every production is assembled around the needs of the campaign. Rather than maintaining a fixed in-house team, Lauren Oakes Creative curates the right combination of talent, locations, styling, production partners, and creative specialists to deliver work at the highest level. Every decision, from the people on set to the smallest visual detail, is made with one goal: ensuring everything that reaches the camera tells a cohesive brand story.
Photography & Film Production
Commercial photography, editorial storytelling, campaign imagery, and cinematic production created for premium brands.
Visual Storytelling & Styling
Every element in front of the camera should reinforce the story. From wardrobe and props to product selection, locations, talent, animal casting, and set styling, every visual decision is intentionally curated to ensure every frame supports the larger brand strategy and tells a cohesive, authentic story.
Talent Network & Casting
Access to a trusted network of professional models, western lifestyle talent, athletes, musicians, influencers, and authentic brand ambassadors selected specifically for each campaign.
Animal Talent
Experienced horses, livestock, working ranch animals, handlers, and production-ready animal talent coordinated for commercial productions.
Private Ranch & Venue Access
Exclusive access to private ranches, luxury properties, western venues, destination locations, and unique production environments with location sourcing, coordination, and permitting support where required.
Vetted Production Network
A curated network of photographers, filmmakers, stylists, hair and makeup artists, producers, wranglers, ranch owners, set designers, and creative specialists assembled specifically for the needs of each production.
Full-Service Production Management
End-to-end production management including budgeting, scheduling, travel logistics, crew coordination, vendor management, timelines, and on-site execution.
Great productions aren't built by one person. They're built by bringing together the right strategy, the right people, and the right places to create work that moves brands forward.
Selected Work
Featured Engagements
View All Case StudiesThe initiatives companies bring me in to lead.
- Campaigns
- Editorial
- Destination
- Luxury
- Hospitality
- Consumer Brands
- Western
- Spirits
Pendleton WhiskySpirits / Western Lifestyle
Reimagining one of America's most iconic advertising archetypes through a modern female perspective.
Modern Marlboro
Read the Engagement
Cowgirl MagazineEditorial / Luxury Media
Editorial storytelling exploring the evolution of modern Western culture while honoring its heritage.
The New Voice of Western Women
Read the Engagement
Jack Daniel'sSpirits / Heritage Brand
Placing an American icon back inside the culture the next generation is actually living.
American Heritage
Read the EngagementExplore
See the work
Case StudiesExplore complete client engagements from concept through execution, including campaigns, photography, film, and experiential work.Production ServicesCreative direction, photography, video production, campaign production, experiential activations, producer and crew management, and location and talent coordination.
NextStrategy
Book an Executive Strategy SessionIt all begins with understanding the market. Explore the intelligence and advisory that ground every engagement.